Tips for Growing Your Voice on Social Media

With the right tools, you can use social media to reach the audience that is fit for the content you deliver. Social media marketing for doctors, nurses, and other health care professionals generally follows the same strategies that content creators outside of the medical field use. This article discusses how to gain a larger and more interactive audience on social media, which can eventually lead to increased brand awareness and more website visits.

There’s a Time and Place for Everything

Strategize how many times a week you will be posting and the times you will be posting each day. Be sure to identify which times of day are best for posting—not only in general, but also for your target audience. You can determine these factors through online research and by reviewing the statistics that each social media platform provides.

Consistent Variety

Content pillars can keep your content well organized and strategically placed. Using a content calendar on a weekly basis and choosing which days will be dedicated to specific post categories will help your account remain relevant and interesting. Paying attention to trending topics, international events, and holidays is essential for keeping your account engaging and participant-friendly. Choose the primary topics your account will post about, and assign each category to a certain day of the week. You can make exceptions for specific events, holidays, or other trending topics.

Consider the Target Audience

Understanding what your target audience wants to see is key to helping the right people find your account. It may be helpful to conduct a brief survey of your website users to determine your audience’s demographics and interests. This information is extremely important, as it can drive the overall tone and personality of your brand content. After conducting a survey, you can create an empathy map that represents the survey results.

You can have more than one target customer, and you may have several different kinds depending on how your audience varies across topics and platforms. Creating a visual aid, such as an empathy map, is a great way to ensure anyone posting content to your accounts can identify your target customers. A visual aid can also be a powerful reminder to keep those customers in mind with every post you create.

Design Eye-Catching Graphics

Lastly, if you’re trying to promote an article or event through social media, graphic design websites like Canva.com are an amazing tool. You can choose from fun and professional templates, or you can start from scratch.

In the words of Matt Goulart, the founder of Ignite Digital, a Canadian digital marketing agency, “Social media is about the people! Not about your business. Provide for the people, and the people will provide for you.”